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Battling Big Tobacco’s propaganda on plain packaging

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In an effort to block plain packaging laws coming into force across the world, the tobacco industry keeps pedalling propaganda about links to rising amounts of illicit tobacco.

Pictured: HMRC's estimate of the size of the illicit tobacco market in the UK, plotted alongside the price of a pack of 20 cigarettes (in 2014 GPP). The illicit market has consistently fallen at a time when tobacco prices have increased

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